Itau: Brazilian Teams that Have Never Existed

10.0

Media Type:

TV TV

Brand

brand

Country:

Brazil

Industry:

Financial Services

To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from the 1950s, 60s and 70s.

Credits

Advertising Agency:

GALERIA.ag

Date:

August, 2023