Loaf: Loaf Like You Mean It

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

House, Garden

Leading UK sofa, beds and furniture brand Loaf has launched a major new advertising campaign, positioning loafing as a desirable pursuit, and encouraging people to really take their loafing seriously.

Credits

Advertising Agency:

Isobel, London, UK

Executive Creative Director:

Rob Fletcher

Creative Directors:

Ben Stump, Simon Findlater

Producer:

Christine Harding

Senior Account Director:

Gemma Blake

Account Manager:

Fran Houlding

Managing Partner:

Jamie Williams

Executive Planning Director:

Steve Hastings

Media Agency:

Goodstuff

Production Company:

Crxss, Isobel

Directors:

Rob Fletcher, Ben Stump

Producers:

Christine Harding, Gemma Blake, John Cross

Photographer:

Kelvin Murray

Editor & Post-production:

Isobel

Edit:

Chan Spencer

Sound Studio:

Jungle

Sound Engineer:

Stuart Allen-Hynde

Client:

Loaf

Founder & CEO:

Charlie Marshall

Head of Creative:

Meg Mackintosh

Head of Marketing:

Caroline Stone

Photographic Art Director:

Shirin Arbee

Brand & Propositions Manager:

Lauren Friend

Date:

August, 2022

Latest News

Sep. 18, 2026

Rival Confronts Online Surveillance for the Launch of DuckDuckGo's Duck.ai

Campaign spotlights the tension between private AI conversations and the ever-watchful eye of online tracking

Sep. 18, 2026

Andrex Urges Britain to "Treat Your Bits" in New Skin Protect Campaign

New integrated campaign brings skincare culture to the bathroom as Andrex launches the UK’s first clinically proven toilet tissue to help protect intimate skin