Lobos 1707 : UnDOMESTICATE

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Today, Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, launched a bold new brand identity and multichannel marketing campaign titled, UnDOMESTICATE. Inspired by the symbol of the Wolf, the UnDOMESTICATE campaign and accompanying aesthetic refresh is a call to break free from conformity and rediscover the instinctual, fearless spirit that lies within us all.

Credits

Advertising Agency:

Hudson Rouge

CCO:

Diego Osorio

VP, Consumer, Digital Marketing:

Joanna Darst

VP, Trade Marketing, Strategic Events:

Elaine King

Director:

Allison Banks

Trade Marketing:

Allison Banks

Sr. Manager:

Brittany Fox

Marketing Creative Operations:

Brittany Fox

Manager:

Natalia Pasternak

Marketing Operations:

Natalia Pasternak

Chief Creative Officer:

Jon Pearce

Creative Director, Art:

Todd Houlette

Creative Director, Writer:

Howard Collinge

Junior Art Director:

Grace Bastyr

Executive Producer:

Mary Ellen Verrusio

Head of Integrated Production:

Mary Ellen Verrusio

Producer:

Tom Mishra

Sr Art Producer:

Loni Pont

Business Manager:

Ken Dumm

Senior Talent Managers:

Angela Martin, Bobby Ruple, Cassie Williams

Chief Executive Officer:

Michael Stefanski

Group Account Director:

Kelsey Quinn

Account Manager:

Nadia Ismail

Chief Strategy Officer:

Janet Oak

Associate Director of Strategy:

Cam D'Auria

Branding Agency:

Landor, WPP

Production Company:

Stink

Editorial Company:

Cosmo Street

VFX:

Preymaker

PR Agency:

R&CPMK

Date:

November, 2024

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