LUX: Change The Angle
Media Type:
FilmCountry:
Industry:
While the growing global popularity of professional and amateur female sports is something to celebrate, much of the media coverage of women athletes in competition still misses the mark, quite literally - focusing too often on female anatomy rather than sporting achievements, through invasive angles and excessive close up shots which can potentially devalue the empowerment that sports bring to participants.
Credits
Advertising Agency:
Wunderman Thompson, SingaporeDate:
April, 2023More from LUX
LUX: Shut Up Sexism 9.7Ad of the day
Ad of the Day | Teamwork.com: The Client 10.0 Ad of the Day | Lindex: Underwear for Life 10.0 Ad of the Day | Aruba Tourism Authority: The Aruba Effect 9.0Latest News
Apr. 24, 2024
UNIQLO and We Are Social Unveil Global #unfelt Sensations Campaign
UNIQLO has released a series of fun and mischievous Instagram videos aimed at sparking conversation about its AIRism Ultra Seamless Boxer Briefs
Apr. 24, 2024
Ad of the Day | Nestle and Publicis Recreate Recipes Capable of Retrieving Memories from People with Alzheimer's
Experiment is based on studies that reveal the power of sharing meals to create affectionate memories