Magnum: Release the beast
Media Type:
Film
Brand
Agency
Country:
Industry:
Release the beast. Dare to go Double, is a global integrated campaign that puts a spotlight on indulgence and personal pleasure. There is no tip-toeing around it, just choose the best possible option, let go and enjoy. This creative strategy has been building for the past five years when the brand took a strategic shift away from hidden, private pleasures to more out in the open, self-expressive ways of enjoyment.
Credits
Advertising Agency:
LOLA MullenLowe, Madrid, SpainDirector:
Martin WernerDOP:
Nicolaj BrüelProduction Company:
ProppaDate:
June, 2016
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing