Magnum: Release the beast
Media Type:
Film
Brand
Agency
Country:
Industry:
Release the beast. Dare to go Double, is a global integrated campaign that puts a spotlight on indulgence and personal pleasure. There is no tip-toeing around it, just choose the best possible option, let go and enjoy. This creative strategy has been building for the past five years when the brand took a strategic shift away from hidden, private pleasures to more out in the open, self-expressive ways of enjoyment.
Credits
Advertising Agency:
LOLA MullenLowe, Madrid, SpainDirector:
Martin WernerDOP:
Nicolaj BrüelProduction Company:
ProppaDate:
June, 2016
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