Magnum: The Will

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Spain

At the age of 97, Iris Apfel stars in this lush film directed by Martin Werner. It is a window into Iris’ fascinating life and the many ways that she has proudly pursued her own true pleasures. Her manifesto she encourages a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure.

Credits

Advertising Agency:

LOLA Mullenlowe, Madrid, Spain

Date:

May, 2019