McDonald's: Eat the Code
Media Type:
Outdoor
Developers, who are often so focused on coding that they forget to eat, will love the new McDonald’s Canada initiative developed in partnership with Cossette. Eat the Code centres on a clever promotional website hiding offers in lines of code that allow its finders to order their favourite items without having to step away from their computer.
Credits
Advertising Agency:
Cossette, Montreal, CanadaExecutive Creative Directors:
Anne-Claude Chénier, Alexandre GadouaCreative Director:
Richard Rochette-VilleneuveCreative Director, Craft:
Alexandre JutrasCreative:
Nadine El-Whidi, Souléman Diallo, Mehdi Sedira, Fany Thourain, Sébastien Forget, Rosalie Lacroix, Timothy Kotzerke, Jean-Louis Mainguy, Clément Ginon, Zeina SamahaVP, Strategy:
Chris BergeronAccount Services:
Maria-Laura Laubenthal, Tess Wong, Natalie AzoulayStrategy:
Cleo Tellier, Antoine CormierSocial Analyst and Community Managers:
Farah Chaou, Hayley GreenSocial Analyst:
Niki Coulson, Nishant MendirattaOperations:
Andrée-Anne MichaudInterns:
Felix-Antoine Lasalle, Andreanne SimardSenior Director, Digital Business Lead:
Marie-Michèle CoulombeDevelopers:
Jean-Louis Mainguy, Timothy Kotzerke, Cédric Marcelly, Louis-Emile VrometSupport, Maintenance:
Mise En Ligne, Jeff Maynard, Julia KimAgency Production:
Septième/ Anthony Gratton, Oceanne Langlois, Hugo Dube-Rouleau, Delphine Legault, Martin Lemay, Élisabeth Matte, Loïc Dubeau, Isaac Baulne, Annie TurcotteLinguistics:
Septième/ Andréanne Marchand Godbout, France Auger, Chelsey LamDate:
June, 2024
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