McDonald's France: Smile (Shark)

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

France

Industry:

Food

Happiness is on the way

Credits

Advertising Agency:

TBWA Paris, France

Account Management:

Luc Bourgery, Jonathan Serog, Julie Montagne, Solène Pilliard

Executive Creative Directors:

Faustin Claverie, Benjamin Marchal

Art Director:

François Claux

Copywriter:

Swann Richard

Illustrator:

Chloé Azulay

McDonald’s Team:

José Jacinto, Emmanuel Paon, Alexandra Dedieu

Date:

November, 2018

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy