McDonald's: Bikini

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Portugal

Industry:

Food

Year after year, summer after summer, on every beach we find ridiculous tans, wet bikini stains or kids covered with sand. It’s a classic, just like McDonald’s ice creams.

Credits

Advertising Agency:

TBWA, Libson, Portugal

Creative Directors:

Marco Pacheco, Rui Silva

Art Director:

Julliano Bertoldi

Copywriter:

Nuno Gaspar

Account Manager:

Joana Heitor

Account Executive:

Dina Camacho

Planner:

Filipa Soares

Client:

Margarida Vieira, Sérgio Leal

Photographer:

Nuno Correia

Retoucher:

White Lab

Producer:

Proud

Date:

July, 2017

Latest News

Aug. 23, 2026

No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials

The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film

Aug. 23, 2026

Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers

ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance