McDonald's: McMobile, 3
Media Type:
Print
When it comes to using mobile ordering to get fast food, Quebecers are behind the rest of Canada—it’s simply not one of their habits. So, McDonald’s wanted to promote its mobile ordering to show how easily a cell phone, via the My McD’s app, allows users to be two clicks away from picking up their favourite fast food. Using a trompe-l’oeil effect, we discover three first-person points of view where a Quarter Pounder, a McMuffin and a McCafé have never been both so real and so virtual at the same time.
Credits
Advertising Agency:
Cossette, CanadaArt Director:
Alexandre JutrasCopywriter:
François-Julien RainvillePhotographer / Retoucher:
René LachapelleStrategy:
Simon BédardDate:
November, 2019
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
Liquid Death and Goodwipes Launch Second Collaboration Phase with Prestige Skincare-Inspired Toilet Wipes Video
The limited-edition sCREAM Soda wipes launched exclusively at more than 4,000 Walmart stores nationwide in August
Oct. 02, 2026
JDO Takes Non-Alcoholic Luxury to the Global Stage with HYVE
Artistically blended with nootropics and wild-foraged rhododendron nectar, HYVE is imagined as a euphoric alcohol-free spirit inspired by the natural beauty