McDonald's: Nocturnal Animals, 1

7.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Vietnam

Industry:

Food

Vietnam's night life continues to boom. However, people were not considering McDonald's as an option to satisfy their hunger pangs late at night, and instead they were opting to eat street food and at hawker food stalls. The problem was that deep in the Vietnamese psyche when we think late night meal, we think street food. So, we needed to remind the night owls that their favourite restaurant McDonald's is open all night. So, we created this print, poster and outdoor campaign using the iconic McDonald's arch cleverly and subtlety incorporated in the eyes of nocturnal creatures in Vietnam.

Credits

Advertising Agencies:

Leo Burnett Vietnam, Leo Burnett Sri Lanka

Chief Creative Officer:

Ransley Burrows

Chief Executive Officer:

Sanjay Chaudhari, Lukasz Roszczyc

Senior Creative Director:

Athula Kathriarachchi

Creative Group Head:

Malaka Samith

Art Directors:

Ajantha Kumara, Kit Huynh

Illustrator:

Chathuranga Gamage

Account Executives:

Falul Hallaj, Long Le

Account Director:

Thuy Pham

Executive Creative Director:

Paolo Garcia

Creative Director:

Chandu Rajapreyar

General Manager:

Kate Bayona-Garcia

Final Artist:

Quoc Nguyen

Media Agency:

Starcom

General Manager:

Vineeth Dhruvan

Media Planners:

Ha Vu, An Ngoc Nguyen

Date:

January, 2020