McDonald's: Open Late, 1

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

France

Industry:

Food

Starving after a night out? McDonald's France is discreetly interfering in the daily lives of consumers to announce the late opening of its restaurants. Whether you play bowling or laser game, whether you’re attending a movie or after spending a night dancing at the club; don’t bother too much about finding a place where you can eat late at night: McDonald’s’ restaurants are home to the night owls. The new McDonald’s’ campaign features its iconic "M" arches into logos, pop and retro, of several nocturnal activities.

Credits

Advertising Agency:

TBWA\Paris, France

Advertising Managers:

Xavier Royaux, José Jacinto, Benoit Kolb, Charles Gourmelon

Agency Managers:

Jonathan Serog, Julie Montagné, Marine Letourneur, Alisson Plachier-Juhel

Executive Creative Directors:

Benjamin Marchal, Faustin Claverie

Art Directors:

Julia Deshayes, Lena Monceau

Art Buyer:

Carine Galluffo

Photographe:

Aurélien Chauvaud

Studio Image:

Magenta 95

Date:

September, 2019

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