McDonald's: Urban

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Uruguay

Industry:

Food

To communicate that McDonald's has 24 hour service Cámara/TBWA did a visual synthesis where they showed the time-lapse of a night through a long exposure photograph of a full starred sky with a Mc Donald's restaurant in front of it.

Credits

Advertising Agency:

Cámara/TBWA, Montevideo, Uruguay

Creative Directors:

Chris Garbutt, Gabriel Lista, Diego Varela, Germán Ferrés

Art Directors:

Marjorie Vardo, Carolina Faget, Lucía Echeverrigaray

Copywriters:

Carolina Faget, Lucía Echeverrigaray

Photographer:

Franck Bohbot

Director of Art Production:

Teresa Rad

Retouching:

DFactory

Client Approval:

Guillerme Coe, Lucas Fernández, Luciana Pasos

Date:

April, 2019

Latest News

Aug. 23, 2026

No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials

The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film

Aug. 23, 2026

Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers

ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance