McDonald's: Urban

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Uruguay

Industry:

Food

To communicate that McDonald's has 24 hour service Cámara/TBWA did a visual synthesis where they showed the time-lapse of a night through a long exposure photograph of a full starred sky with a Mc Donald's restaurant in front of it.

Credits

Advertising Agency:

Cámara/TBWA, Montevideo, Uruguay

Creative Directors:

Chris Garbutt, Gabriel Lista, Diego Varela, Germán Ferrés

Art Directors:

Marjorie Vardo, Carolina Faget, Lucía Echeverrigaray

Copywriters:

Carolina Faget, Lucía Echeverrigaray

Photographer:

Franck Bohbot

Director of Art Production:

Teresa Rad

Retouching:

DFactory

Client Approval:

Guillerme Coe, Lucas Fernández, Luciana Pasos

Date:

April, 2019

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