Milka: LALIGA

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Confectionery, Snacks

Milka, the iconic chocolate brand belonging to Mondelēz International, and official sponsor of LALIGA, is launching a campaign that connects with the emotion of football in a very special way. The brand's objective was to find out if there was room for tenderness, its most essential value, in the king of sports. And the affirmative answer was found in its maximum exponent outside the field, in families, and, specifically, in the figure of GRANDPARENTS.

Credits

Advertising Agency:

Ogilvy Spain, Madrid

Chief Creative Officer:

Roberto Fara

Executive Creative Director:

Javier Senovilla, Juan Pedro Moreno

Creative Directors:

Miguel Provencio, Victor Vazquez

Creative Supervisor:

Luis Miguel Abrego

Copy:

Carmen Bello, Irene Munoz

Art Director:

Javier Garcia

Managing Director Advertising, Brand & Content:

María Herranz

Account Director:

Irene Diaz

Senior Account Executive:

Moad El Matuchi

Account Executive:

Alessandro Carpentiere

Strategy Team:

Mercedes Navarro

Audiovisual Production Director Hogarth:

Aaron Lago

Executive Producer Hogarth:

Pablo Riaño

Producer Hogarth:

Cristina Traver

Production Company:

The Production Club

Director:

Martina Hache

DOP:

Sara Gallego

Executive Production:

Jorge Llama, Elisabeth Almeda

Producer:

Claudia Baurrier

Editing:

Pablo Marchetto, Pau Luzon

Post-production Studio:

Hogarth

Post-production Director Hogarth:

Elena Nebreda

Post-production Manager Hogarth:

Javier Rodríguez

Post-production Coordinator:

Fabiola Simonetti, Pedro González

Color:

Claudia Rivero

VFX:

David Sanchez, Paula Chamorro, Arnau Alsina

On set VFX Supervisor:

David Sánchez

Animation and Motion Graphics:

Carlos Camarillo, Luis Pedro Santa-Maria

Music licensed by Hogarth:

Artlist

Sound Studio:

Iberian

Sound Design:

Urko Larrañaga

Spark Foundry Team:

Ciuca Santiago, Ana Saez, Yolanda Pinol

Marco Team:

Angel Retamar, Laura Agueros, Patricia Granadino

Date:

February, 2026

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

Deliveroo Partners with We Are Social

Oct. 22, 2026

Deliveroo Partners with We Are Social

To deliver this, the account will be serviced by a cross-market team leveraging We Are Social’s network across its UK, Italy, France, and Dubai offices

Fold7Design Partners with Bodycare to Relaunch the Brand as a Social First Retail Experience

Oct. 22, 2026

Fold7Design Partners with Bodycare to Relaunch the Brand as a Social First Retail Experience

Bodycare was founded in 1970 as a value driven beauty retailer serving communities across the Midlands and North of England