Milka: Tenderness Against Loneliness

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Confectionery, Snacks

Milka and Cruz Roja launch a new campaign with the help of Ogilvy to recognize that we are more alone than ever. This initiative arises in response to a worrying reality: according to the study 'The Cost of Unwanted Loneliness in Spain' by the State Observatory of Unwanted Loneliness, more than 5 million people in Spain suffer from unwanted loneliness.

Credits

Advertising Agency:

Ogilvy Spain, Madrid

Date:

April, 2024