MINI: The DIY MINI Cooper Crisis

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

The global supply chain crisis caused people to build do-it-yourself versions of literally everything. Due to shortages, many would-be MINI owners were struggling to get their hands on the real thing. But that never stopped them from expressing their love for the brand in a… rather unique way.

Credits

Advertising Agency:

Pereira O'Dell, USA

Date:

May, 2023

Latest News

Aug. 07, 2026

Honest Kids Gets Brutally Honest for Back-to-School Campaign

The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production

Aug. 07, 2026

Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation

As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players