MINI: Three Stories, One Dreamer, Green
Media Type:
TV
Brand
Agency
Country:
Industry:
Jung von Matt has developed and produced a global product campaign marking the first major international product push for MINI under its new creative lead agency. Built around a modular storytelling system, the work showcases three distinct vehicles through the imaginative lens of a single, unlikely protagonist, a car wash worker who dreams himself behind the wheel of each MINI model that enters his bay.
Credits
Advertising Agency:
Jung von MattMarkets Campaign Extension:
The Marcom Engine, Serviceplan GroupMedia, Data and Tech:
DentsuSocial Media:
Accenture SongBrand Design:
BECC Agency GmbHProduction Company and Casting:
Hochkant Film GmbH & Co. KGDirector:
Klaus KneistCreator & Editor Social Media:
Philipp BachExperiential:
Meiré und MeiréSound Studio:
Not A MachineMusic Production:
2WEI MusicMusic Studio / Music Composer:
Simon Heeger, Ralf DenkerDate:
February, 2026
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration