MINI: Three Stories, One Dreamer, Green
Media Type:
TV
Brand
Agency
Country:
Industry:
Jung von Matt has developed and produced a global product campaign marking the first major international product push for MINI under its new creative lead agency. Built around a modular storytelling system, the work showcases three distinct vehicles through the imaginative lens of a single, unlikely protagonist, a car wash worker who dreams himself behind the wheel of each MINI model that enters his bay.
Credits
Advertising Agency:
Jung von MattMarkets Campaign Extension:
The Marcom Engine, Serviceplan GroupMedia, Data and Tech:
DentsuSocial Media:
Accenture SongBrand Design:
BECC Agency GmbHProduction Company and Casting:
Hochkant Film GmbH & Co. KGDirector:
Klaus KneistCreator & Editor Social Media:
Philipp BachExperiential:
Meiré und MeiréSound Studio:
Not A MachineMusic Production:
2WEI MusicMusic Studio / Music Composer:
Simon Heeger, Ralf DenkerDate:
February, 2026
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025