MINI: Agents of Fun
Media Type:
TV
Brand
Agency
Country:
Industry:
British automotive giant, MINI has launched a 3-month, nationwide cinema takeover to promote the new MINI John Cooper Works (JCW) range. The “Agents of Fun” campaign, created by Monks, will hijack Cineworld theatres with a series of playfully redacted ads from intelligence agencies.
Credits
Advertising Agency:
Digital Cinema MediaDate:
June, 2025
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