MINI: Agents of Fun

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

British automotive giant, MINI has launched a 3-month, nationwide cinema takeover to promote the new MINI John Cooper Works (JCW) range. The “Agents of Fun” campaign, created by Monks, will hijack Cineworld theatres with a series of playfully redacted ads from intelligence agencies.

Credits

Advertising Agency:

Digital Cinema Media

Date:

June, 2025