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MINI: Three Stories, One Dreamer, Red
Media Type:
TV
Brand
Agency
Industry:
Jung von Matt has developed and produced a global product campaign marking the first major international product push for MINI under its new creative lead agency. Built around a modular storytelling system, the work showcases three distinct vehicles through the imaginative lens of a single, unlikely protagonist, a car wash worker who dreams himself behind the wheel of each MINI model that enters his bay.
Credits
Advertising Agency:
Jung von MattMarkets Campaign Extension:
The Marcom Engine, Serviceplan GroupMedia, Data and Tech:
DentsuSocial Media:
Accenture SongBrand Design:
BECC Agency GmbHProduction Company and Casting:
Hochkant Film GmbH & Co. KGDirector:
Klaus KneistCreator & Editor Social Media:
Philipp BachExperiential:
Meiré und MeiréSound Studio:
Not A MachineMusic Production:
2WEI MusicMusic Studio / Music Composer:
Simon Heeger, Ralf DenkerDate:
February, 2026
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