Previous Ad
MINI: Three Stories, One Dreamer, Green
Next Ad
NHS: Tap it, Type it and We'll Take Care of it
MINI: Three Stories, One Dreamer, Red
Media Type:
TV
Brand
Agency
Industry:
Jung von Matt has developed and produced a global product campaign marking the first major international product push for MINI under its new creative lead agency. Built around a modular storytelling system, the work showcases three distinct vehicles through the imaginative lens of a single, unlikely protagonist, a car wash worker who dreams himself behind the wheel of each MINI model that enters his bay.
Credits
Advertising Agency:
Jung von MattMarkets Campaign Extension:
The Marcom Engine, Serviceplan GroupMedia, Data and Tech:
DentsuSocial Media:
Accenture SongBrand Design:
BECC Agency GmbHProduction Company and Casting:
Hochkant Film GmbH & Co. KGDirector:
Klaus KneistCreator & Editor Social Media:
Philipp BachExperiential:
Meiré und MeiréSound Studio:
Not A MachineMusic Production:
2WEI MusicMusic Studio / Music Composer:
Simon Heeger, Ralf DenkerDate:
February, 2026
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing