Old Spice x The Witcher: Ode to Smell
Media Type:
TV
Brand
Country:
Industry:
Old Spice and Netflix have partnered on a line of deodorants and an ad campaign promoting the second season of the streamer’s dark fantasy series “The Witcher,” which premieres Dec. 17, according to news emailed to Marketing Dive. A new spot, titled “Ode to Smell,” was co-funded and co-produced by the two companies.
Credits
Date:
December, 2021
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 21, 2026
The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace
D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work
Aug. 21, 2026
Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?
Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch