Ubisoft: Life is Better at Motorfest

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Electronics, Technology

For the highly anticipated release of The Crew Motorfest, the third iteration of The Crew game series, its global action-driving game franchise, Ubisoft turned to Sid Lee Paris to create a campaign that would catch the eye of gamers, car lovers and anyone missing the thrill of driving the world over.

Credits

Advertising Agency:

Sid Lee, Paris, France

CEO:

Johan Delpuech

Executive Creative Director:

Stéphane Soussan

Copywriter:

Ninon Peres

Art Director:

Geoffrey Poulain

Editor/Motion designer:

Yoann Plard

Art director:

Eric Boussenec

Account Director:

Margaux André

Account Executive:

Louisa Chaouche Teyara

Account Executive:

Thomas Albert

Head of Production:

Laetitia Neves

Production Assistant:

Mirabelle Yehoussi

Head of Strategy:

Bruno Lee

Strategist:

Leah Daymon

Production Company:

BIG

Director:

Jean-Baptiste Saurel

Producer:

Kasia Staniaszek

Production director:

Nicolas Avram

Director of Photography:

Augustin Claramunt

Post-Production Director:

Natacha Dolard

Chief Editor:

Eric Jacquemin

Supervisor:

Quentin Letout

Calibrator:

Arthur Paux

Flame:

Olivier Zibret

After FX:

Julien Barthelemy

Matte Painting:

Omar Camara

Houdini:

Hugo Jaulin

3D:

Bruno Leguern, Benoit Revilliod

Post-Producer:

Johan Luce-Antoinette

Sound Post-Production:

Benzene

Sound Designers:

Loic Canevet, Will Rosati, Mathias Villeroy

Sound Producer:

Heather MacFarlane

Date:

September, 2023

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

M+C Saatchi North America Launches New Entertainment Marketing Practice, Appoints Jen Bacchus to Lead

Jul. 09, 2026

M+C Saatchi North America Launches New Entertainment Marketing Practice, Appoints Jen Bacchus to Lead

Former WME executive joins to build the agency's new North American capability spanning talent strategy, entertainment partnerships

Global Marketing Production Advisory APR Names Patrick Lafferty as CEO

Jul. 09, 2026

Global Marketing Production Advisory APR Names Patrick Lafferty as CEO

The veteran leader will drive APR's AI-powered expansion across production, procurement, and operations