Previous Ad
On The Beach: Pre-Departure Weather, Paddy McGuinness
Next Ad
On the Beach: Free Fast Track, Paddy Mcguinness
On The Beach: Free Lounge, Paddy McGuinness
Media Type:
TV
Brand
Agency
Country:
Industry:
On the Beach, the UK’s biggest beach holiday specialist, has launched its latest activation with TV personality Paddy McGuinness, created by Quiet Storm. McGuinness has brought his trademark banter to a new series of cheeky digital videos for online, social and the brand app, all developed by Quiet Storm’s creative team. This is the first time Paddy stars outside TV and OOH advertising for the beach holiday brand, which moves the campaign beyond the traditional 30-second TV spot into new mediums.
Credits
Advertising Agency:
Quiet Storm, London, UKMarketing Director:
Caspar NelsonExecutive Creative Director:
Trevor RobinsonHead of Planning:
Adele MeerArt Director:
Ben CashmoreCopywriter:
Will HislopAccount Director:
Rob MathieAgency Producer:
Emily WolleyProducer:
Emily WolleyDOP:
Charlie GoodgerEditor:
Dave Owen, Sam WakefieldSound:
Virtual SoundDate:
August, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 28, 2026
MOX Creates New Brand Identity for Formula E's Next Era of Racing
The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport
Sep. 28, 2026
Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch
Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing