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On The Beach: Free Lounge, Paddy McGuinness
Media Type:
TV
Brand
Agency
Country:
Industry:
On the Beach, the UK’s biggest beach holiday specialist, has launched its latest activation with TV personality Paddy McGuinness, created by Quiet Storm. McGuinness has brought his trademark banter to a new series of cheeky digital videos for online, social and the brand app, all developed by Quiet Storm’s creative team. This is the first time Paddy stars outside TV and OOH advertising for the beach holiday brand, which moves the campaign beyond the traditional 30-second TV spot into new mediums.
Credits
Advertising Agency:
Quiet Storm, London, UKMarketing Director:
Caspar NelsonExecutive Creative Director:
Trevor RobinsonHead of Planning:
Adele MeerArt Director:
Ben CashmoreCopywriter:
Will HislopAccount Director:
Rob MathieAgency Producer:
Emily WolleyProducer:
Emily WolleyDOP:
Charlie GoodgerEditor:
Dave Owen, Sam WakefieldSound:
Virtual SoundDate:
August, 2025
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