On The Beach: Pre-Departure Weather, Paddy McGuinness

9.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Transport, Tourism

On the Beach, the UK’s biggest beach holiday specialist, has launched its latest activation with TV personality Paddy McGuinness, created by Quiet Storm. McGuinness has brought his trademark banter to a new series of cheeky digital videos for online, social and the brand app, all developed by Quiet Storm’s creative team. This is the first time Paddy stars outside TV and OOH advertising for the beach holiday brand, which moves the campaign beyond the traditional 30-second TV spot into new mediums.

Credits

Advertising Agency:

Quiet Storm, London, UK

Marketing Director:

Caspar Nelson

Executive Creative Director:

Trevor Robinson

Head of Planning:

Adele Meer

Art Director:

Ben Cashmore

Copywriter:

Will Hislop

Account Director:

Rob Mathie

Agency Producer:

Emily Wolley

Producer:

Emily Wolley

DOP:

Charlie Goodger

Editor:

Dave Owen, Sam Wakefield

Sound:

Virtual Sound

Date:

August, 2025