ONCE Social Group: A More Inclusive Planet is a Better World

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Public Interest, NGO

ONCE Social Group has launched ‘A more inclusive planet is a better world. Here and on Mars’, a campaign based on the futuristic idea of inhabiting Mars in 2040. Based on this prediction by NASA, and with this major project as a pretext, the campaign's message highlights a more inclusive society as a distinguishing feature that makes Earth a better place.

Credits

Advertising Agency:

Ogilvy Spain, Madrid

Chief Creative Officer:

Roberto Fara

Executive Creative Directors:

Javier Senovilla, Juan Pedro Moreno

Business Development Director:

Carmen Pablo

Creative Directors:

Ramiro Alda, Jorge Calvo

Account Director:

Carlos Vaca

Creative Team:

Inaki Garrido, Alberto Gomez, Ainhoa Abreu

Account Supervisor:

Alicia Aranda

Account Executives:

Blanca Grosso, Claudia Ezquiaga

Social Media Team:

Ana Garcia Escudero, Alba Blanco

PR & Comms:

Christian Martínez, Laura Cuenca, Maria Alsina

Audiovisual Production:

Hogarth

Hogarth Audiovisual Production Director:

Aaron Lago

Hogarth Executive Producer:

Pablo Riaño

Hogarth Producers:

Roberto Arias, Leire Arrate

Production Company:

SMILE

Executive Producer:

Rafa Reboll

Producer:

Eva Aparicio

Director:

Marc Oller

Director of Photography:

Carles F Gali

Post-Production Coordinator:

Diego Carcoba

Editing:

Lluis Murua

Graphic Photographer:

Adrian Rios

Post-Production:

TELSON

Colour:

Javier García

Post-Production:

Jorge Repiso, Raquel Garcia

Graphic Design:

Viki Gonzalez, Laura Delgado

Post-Production Managers:

Rosa Penacoba, Alejandro Sánchez

Post-Production Supervisor:

Jorge Repiso

Telson Post-Production Coordinators:

Ana Bravo, Maria Rodriguez

Sound Design:

Antonio Álvaro Abad

Sound Studio - Voiceovers:

Telson

Musical Adaptation and Production:

ZIP ZAP

Media Agency:

Initiative

Social Media Agency:

Zeal Iberia

Date:

December, 2025

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