ONCE Social Group: A More Inclusive Planet is a Better World

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Public Interest, NGO

ONCE Social Group has launched ‘A more inclusive planet is a better world. Here and on Mars’, a campaign based on the futuristic idea of inhabiting Mars in 2040. Based on this prediction by NASA, and with this major project as a pretext, the campaign's message highlights a more inclusive society as a distinguishing feature that makes Earth a better place.

Credits

Advertising Agency:

Ogilvy Spain, Madrid

Chief Creative Officer:

Roberto Fara

Executive Creative Directors:

Javier Senovilla, Juan Pedro Moreno

Business Development Director:

Carmen Pablo

Creative Directors:

Ramiro Alda, Jorge Calvo

Account Director:

Carlos Vaca

Creative Team:

Inaki Garrido, Alberto Gomez, Ainhoa Abreu

Account Supervisor:

Alicia Aranda

Account Executives:

Blanca Grosso, Claudia Ezquiaga

Social Media Team:

Ana Garcia Escudero, Alba Blanco

PR & Comms:

Christian Martínez, Laura Cuenca, Maria Alsina

Audiovisual Production:

Hogarth

Hogarth Audiovisual Production Director:

Aaron Lago

Hogarth Executive Producer:

Pablo Riaño

Hogarth Producers:

Roberto Arias, Leire Arrate

Production Company:

SMILE

Executive Producer:

Rafa Reboll

Producer:

Eva Aparicio

Director:

Marc Oller

Director of Photography:

Carles F Gali

Post-Production Coordinator:

Diego Carcoba

Editing:

Lluis Murua

Graphic Photographer:

Adrian Rios

Post-Production:

TELSON

Colour:

Javier García

Post-Production:

Jorge Repiso, Raquel Garcia

Graphic Design:

Viki Gonzalez, Laura Delgado

Post-Production Managers:

Rosa Penacoba, Alejandro Sánchez

Post-Production Supervisor:

Jorge Repiso

Telson Post-Production Coordinators:

Ana Bravo, Maria Rodriguez

Sound Design:

Antonio Álvaro Abad

Sound Studio - Voiceovers:

Telson

Musical Adaptation and Production:

ZIP ZAP

Media Agency:

Initiative

Social Media Agency:

Zeal Iberia

Date:

December, 2025

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy