Original Source: Nature Hits Different

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

Nothing packs a punch like nature and Original Source’s new campaign by Fold7, Nature Hits Different, delivers the same hit of energy that’s bottled up in every Original Source shower gel. The campaign, aimed at 18-44 year olds who are low on mental and physical energy, is Original Source’s first major creative campaign since 2019, and the brand’s first outing for their new bold brand positioning: “experience a hit of energy from nature”.

Credits

Advertising Agency:

Fold7, London, UK

Executive Creative Director:

Dave Billing

Creative Directors:

Dom Moira, Kieron Roe

Strategy Director:

Mike Waters

Head of Account Management:

James May

Account Director:

Ciara Jenkins

Agency Film Producer:

Izy Brand

Production, Post Production, CG, VFX & AI Generation:

Private Island

Director/ Prod Co:

Chris Boyle

Executive Producer:

Helen Power

Producer:

Áine O'Donnell

DOP:

Pieter Snyman

Editor:

Kuba Sobieski

Art Director:

Sean Hogan

1st AD:

Paul McCann

Colourist:

Alex Gregory

Sound Engineer:

Sam Ashwell

Music Company:

Wake The Town

Music Supervisor:

Harley Beckmann Hawksley

Wardrobe:

Pili Mateos

Casting:

Beast

Senior Creatives:

Chris Bennett, David O’Brien

Strategy Director:

Mike Waters

Head of Account Management:

James May

Account Director:

Ciara Jenkins

Agency Stills Producer:

Emily Henderson

Senior Designer:

Sam Turner-Cox

Photographer / Prod Co:

Joe Giacomet

Post Production House:

Gate Plus

Date:

March, 2025

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