OUIGO: Dragon

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Transport, Tourism

OUIGO, Spain's high-speed rail operator, has launched its new summer campaign, "Travel Smart," created in collaboration with its creative agency, Havas Creative. The campaign is designed to encourage high-speed rail travel during the summer season while introducing OUIGO’s new brand positioning, which reinforces the idea that travelling well doesn’t have to be complicated.

Credits

Advertising Agency:

Havas Creative Spain

Chief Creative Officer:

Jesus Rasines

Executive Creative Directors:

Felix Carral, Jose Izaguirre

Group Creative Director:

Federico Botella

Creative Directors:

Javier Lopez, Jorge Castro

Copywriters:

Adrian Pons, Olinda Gonzalez

Art Directors:

Marcos Noguero, Laura Gonzalez

Client Services Director:

Ana Pozuelo

Account Director:

Ana Pozuelo

Account Supervisor:

Cristina Escobar

Account Executive:

Raquel Barquin

PR Team:

Sofía Felipe, Adela de Miguel, Judith Sierra, Karen Abadias

Social Media Strategist:

Lucia Ramos

Content Creator & Community Manager:

Salvatore Di Palma

Production Director:

Vanesa San Millan

Production Company:

Sauvage

Media agency:

Zenith

Date:

June, 2026

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