OUIGO: Dragon
Media Type:
TV
Brand
Agency
Country:
Industry:
OUIGO, Spain's high-speed rail operator, has launched its new summer campaign, "Travel Smart," created in collaboration with its creative agency, Havas Creative. The campaign is designed to encourage high-speed rail travel during the summer season while introducing OUIGO’s new brand positioning, which reinforces the idea that travelling well doesn’t have to be complicated.
Credits
Advertising Agency:
Havas Creative SpainChief Creative Officer:
Jesus RasinesExecutive Creative Directors:
Felix Carral, Jose IzaguirreGroup Creative Director:
Federico BotellaCreative Directors:
Javier Lopez, Jorge CastroCopywriters:
Adrian Pons, Olinda GonzalezArt Directors:
Marcos Noguero, Laura GonzalezClient Services Director:
Ana PozueloAccount Director:
Ana PozueloAccount Supervisor:
Cristina EscobarAccount Executive:
Raquel BarquinPR Team:
Sofía Felipe, Adela de Miguel, Judith Sierra, Karen AbadiasSocial Media Strategist:
Lucia RamosContent Creator & Community Manager:
Salvatore Di PalmaProduction Director:
Vanesa San MillanProduction Company:
SauvageMedia agency:
ZenithDate:
June, 2026
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