Smartbox: The Hesitation
Media Type:
TV
Brand
Agency
Country:
Industry:
The value of real-life experiences is growing and becoming increasingly precious. We have all the material possessions we need. Whatever we want, whenever we want it, so it’s no wonder more and more of us are choosing to gift experiences on occasions such as Christmas, and live life to the full. Research has shown that despite living a concentrated digital life, younger audiences are rejecting needless and gratuitous material possessions in favour of genuine real life experiences adding richness to their life and creating unforgettable memories.
Credits
Production Company:
HamletDate:
November, 2022
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