Pantene: Strong

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Pantene presents a poetic celebration of African American hair elevating it to a standard not seen in mainstream beauty media. It features women and girls who are beautiful, confident, vibrant, and elegant and who draw personal strength from the strength of their hair – its texture, its style and its history.

Credits

Advertising Agency:

Grey NY, USA

Global Group Creative Director:

Joanna Carver

Creative Directors:

Thom Hackett, Arturo Macouzet

Art Director:

Emily Pracher

Global Account Director:

Emma Armstrong

Account Directors:

Courtney Berry, Erica Giordano

Senior Account Executive:

Colleen Paxton

Assistant Account Executive:

Sumner Payne

Global Planning Director:

Lindsey Randolph

Strategists:

Jhanell Biggs, Anna Gerz

Executive Integrated Producer:

Judi Nierman/ Townhouse

Integrated Producer:

Lauren Gordon

Director of Art Integration:

Jayne Horowitz

Music Producer:

Ben Dorenfeld

Editor:

Holle Singer/ Consulate

Pantene Hair Stylist:

Chuck Amos

Date:

March, 2017

Latest News

Nov. 27, 2020

BORN FREE FOUNDATION LAUNCHES ‘NATURE’S CLOSING DOWN SALE’ WITH POWERFUL NEW CAMPAIGN CREATED BY ENGINE

27th November 2020: Born Free Foundation is adopting the style and approach of sales advertising and applying it to the natural world in ‘Nature’s Closing Down Sale’ – a campaign urging people to adopt an endangered animal while they still can, and timed to coincide with Black Friday.

Nov. 26, 2020

Giant Food Falls from Above in IKEA's Warning to Wasteful Christmas Consumers

Great Guns director Ilya Naishuller helms the dramatic spot from Ikea Russia which encourages viewers to store their leftover food in containers.