Previous Ad
The Gym: So I can
Next Ad
Göteborg Film Festival: The World's Most Claustrophobic Cinema
Penny: Christmas doesn't need much. Only love.
Media Type:
Film
Country:
Industry:
"Christmas Doesn’t Need Much. Only Love.” is the title of Serviceplan Campaign’s seasonal film for German supermarket chain Penny. The animated film shows how in touch the discount supermarket is with its customers' needs and circumstances – and offers a message of hope to people who might be dealing with difficult situations.
Credits
Advertising Agency:
Serviceplan, GermanyExecutive Creative Directors:
Christoph Everke, Alexander NagelCreative Directors:
Matthias Schuster, Moritz DornigCopywriter:
Alessia CoschignanoArt Director:
Rebecca LabinerJunior Copywriters:
Nedim Aktas, Iasonas BaliamisJunior Art Director:
Elena SorokovaAccount Management:
Fabian Kleinmann, Frederike Enk, Julia LeibetsederProduction Company:
GlassworksProducer:
Jochen HirtMusic Company:
SizzerDate:
December, 2018Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing
