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Penny: Christmas doesn't need much. Only love.
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"Christmas Doesn’t Need Much. Only Love.” is the title of Serviceplan Campaign’s seasonal film for German supermarket chain Penny. The animated film shows how in touch the discount supermarket is with its customers' needs and circumstances – and offers a message of hope to people who might be dealing with difficult situations.
Credits
Advertising Agency:
Serviceplan, GermanyExecutive Creative Directors:
Christoph Everke, Alexander NagelCreative Directors:
Matthias Schuster, Moritz DornigCopywriter:
Alessia CoschignanoArt Director:
Rebecca LabinerJunior Copywriters:
Nedim Aktas, Iasonas BaliamisJunior Art Director:
Elena SorokovaAccount Management:
Fabian Kleinmann, Frederike Enk, Julia LeibetsederProduction Company:
GlassworksProducer:
Jochen HirtMusic Company:
SizzerDate:
December, 2018Ad of the day



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