Penny: The Path

7.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Germany

Industry:

Retail Services

Penny, Germany’s much loved supermarket chain, encourage reconciliation at Christmas in new Serviceplan campaign.

Credits

Advertising Agency:

Serviceplan, Germany

Global Chief Creative Officer:

Alexander Schill

Creative Managing Partner Germany:

Matthias Harbeck

Executive Creative Director:

Christoph Everke

Executive Producer:

Aisha Blackwell

Senior Text:

Henrik Pfeiffer

Senior Art Director:

Marie Sophie Legat

Account Director:

Fabian Kleinmann

Account Manager:

Frederike Enk

Production Company:

Stink

Director:

Chiara Graymayr

Executive Producer:

Moritz Merkel

Producer:

Isabel Kast

Post Production Supervisor:

Steffen Röthinger

Director of Photography:

Danny Hiele

Media Agency:

OMD

Date:

November, 2017

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