Play-Doh: Double Size, 1


Media Type:

Print Print








Games, Toys

Imagination in different sizes. The Play-Doh brand wants to promote the different sizes of their cans at the Colombian stores. Now not only the customers will find the regular size can, but they also can find it in a smaller one. With this action they explain that fun and creativity do not depend on the size of the can but on the size of the imagination, because inside you will find a whole universe of possibilities.


Advertising Agency:

DDB Colombia

Chief Executive Officer:

Borja de la Plaza

Chief Creative Officer:

Andre Pedroso

Creative Directors:

Jorge Valencia, Juan Espitia

Senior Copywriter:

Juan Gabriel Aponte

Art Directors:

Jorge Valencia, Juan Espitia

Account Director:

Paula Botero

Head of Production:

Dolly Cantor, Darío Lozano

Account Executives:

Juan Echeverri, Veronica Velasquez

Digital Studio:

Andrés Moreno/ Latina Studio


March, 2019

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