Poise: Sport Courts, Soccer
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Nearly 30% of women who play sports report leaks. However, the stigma surrounding bladder leaks is so prevalent that instead of seeking a solution for leaks, three out of these 10 women modify the way they play or quit playing entirely.
Credits
Advertising Agency:
FCB Chicago, USAChief Creative Officer, EVP:
Andrés OrdóñezExecutive Creative Director, SVP:
Cherie DaviesCreative Director, SVP:
Merrin McCormickSenior Art Director:
Sarah HollisSenior Copywriters:
Chloe Rockel, Yessy DownsAssociate Creative Directors, Copy:
Sarah Uchison, Rose SchuchatDate:
November, 2021
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing