Poise: Sport Courts, Track

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Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Nearly 30% of women who play sports report leaks. However, the stigma surrounding bladder leaks is so prevalent that instead of seeking a solution for leaks, three out of these 10 women modify the way they play or quit playing entirely.

Credits

Advertising Agency:

FCB Chicago, USA

Chief Creative Officer, EVP:

Andrés Ordóñez

Executive Creative Director, SVP:

Cherie Davies

Creative Director, SVP:

Merrin McCormick

Senior Art Director:

Sarah Hollis

Senior Copywriters:

Chloe Rockel, Yessy Downs

Associate Creative Directors, Art:

Emily Walton, Stacy Randolph

Associate Creative Directors, Copy:

Sarah Uchison, Rose Schuchat

Date:

November, 2021