Steamboat Resort: New Territory

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Transport, Tourism

Fortnight Collective is adding a new round of creative to "The Steamboat Way," its campaign for Steamboat Ski Resort in Steamboat Springs, Colorado. The ads use cowboy poetry to evoke the parallels between winter sports and the rugged Wild West to capture Steamboat’s unique pioneering culture.

Credits

Advertising Agency:

Fortnight Collective, USA

CO:

Andy Nathan

CEO & Founder:

Adam Chasnow

Collective Creative Director:

Dave Steinke

Collective Creative Director, Art:

Jeff Schuller

Collective Creative Director, Copy:

Tucker Kavanagh

Senior Brand Manager:

Jessica Welander

Steamboat Ski & Resort Company, CO:

Katie Brown

VP of Marketing:

Morgan Bast

Director of Marketing:

Heidi Barbee

Brand Manager:

Josh Froman

Production Company:

Hungry Man

Date:

December, 2023

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