Radio Sulamerica Paradiso: Sound Penalty

10.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Media

This campaign is a direct intervention in each one of Paradiso’s radio user’s app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. This way, if the driver goes over the speed limit, the radio transmission is interrupted for this driver only and they receive the sound penalty. The penalty’s audio explains that the driver is over the speed limit and therefore will have to listen to one minute of Government Hour – the most tedious public radio program. When this minute is over, all the driver has to do is stay within the speed limit that the radio’s schedule go back to normal.

Credits

Advertising Agency:

3yz, Porto Alegre, Brazil

Creative Director:

Eduardo Menezes

Art Director:

Pedro Heckmann

Copywriter:

Bruna Dahmer

Account Executive:

Manoela Lisboa

Agency Producer:

Diego Carvalho

Code Developers:

Eduardo Schitz, Henrique Boaventura

APP Developer:

MobRádio

Motion Design:

Dr. Smith

Sound Design:

Sound Thinkers

Client Services:

Márcio Norris

Date:

March, 2017