Previous Ad
Reporters Without Borders: The Biggest Loser
Next Ad
Reporters Without Borders: The Apprentice
Reporters Without Borders: Masterchef
Media Type:
Print
Brand
Agency
Country:
Industry:
In a time of war, climate change and social and economic inequality, reality tv continues to serve as a popular distraction – offering a momentary break from the horrors of the real world. Now, a new campaign urges people to turn their attention back towards reality, no matter how harsh it may be.
Credits
Advertising Agency:
Åkestam Holst, Stockholm, SwedenBusiness Director:
Jesper AnderAccount Manager:
Bella LagerquistHead of Design & Craft:
Hugo WallmoFinal Art:
Anna ForsbergPhotographers:
Jacky Naegelen, Sergey Ponomarev, Wissam Nassar, Ahmad Salem, Karim SahibRetoucher:
Stefan Karlström/ BT StudioHead of Operations:
Katarina CarlssonProject Manager:
Haddy Foon WendinDate:
April, 2025More from Reporters without Borders
Reporters Without Borders: The Biggest Loser
9.0
Reporters Without Borders: The Apprentice
9.0
Reporters without Borders: Society
7.0
RSF: Information Warfare
10.0
Reporters without Borders: Unhappy Birthday Mr Putin
8.0
Reporters without Borders: #HoldTheLine, 3
8.0
Reporters without Borders: #HoldTheLine, 2
7.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour