Reporters Without Borders: Masterchef

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Public Interest, NGO

In a time of war, climate change and social and economic inequality, reality tv continues to serve as a popular distraction – offering a momentary break from the horrors of the real world. Now, a new campaign urges people to turn their attention back towards reality, no matter how harsh it may be.

Credits

Advertising Agency:

Åkestam Holst, Stockholm, Sweden

Creative Directors:

Joakim Khoury, Daniel Vaccino

Creatives:

Tiago Pinho, Aidaras Lavrinovičius

Business Director:

Jesper Ander

Account Manager:

Bella Lagerquist

Head of Design & Craft:

Hugo Wallmo

Final Art:

Anna Forsberg

Photographers:

Jacky Naegelen, Sergey Ponomarev, Wissam Nassar, Ahmad Salem, Karim Sahib

Retoucher:

Stefan Karlström/ BT Studio

President:

Erik Larsson/ Reporters without Borders

Head of Operations:

Katarina Carlsson

Project Manager:

Haddy Foon Wendin

Date:

April, 2025

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

MOX Creates New Brand Identity for Formula E's Next Era of Racing

Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Sep. 28, 2026

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing