Reporters without Borders: Society

7.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

An estimated 581 journalists are imprisoned around the world today: for the crime of simply doing their jobs. They are unjustly behind bars for exposing corruption, calling out injustices, and holding states and regimes to account. That’s why NGO RSF (Reporters Without Borders) has partnered with cult French biweekly magazine Society on a new campaign to demonstrate the importance of press freedom.

Credits

Advertising Agency:

BETC Paris

Presidents Betc Bertille Toledano:

Stephane Xiberras

Deputy Managing Director:

Hugo Ghiglia

Executive Creative Director:

Olivier Aumard

Copywriter:

Olivier Mille

Art Directors:

Aurelie Scalabre, Morgane Alexandre

Account Team Mathieu Laugier:

Sherelle Ramire, Simon Leroy

Editorial Team At Society:

Franck Annese, Stephane Regy, Emmanuelle Andreani, Thomas Pitrel

Production Company:

Gum

Date:

September, 2024

Latest News

Nov. 07, 2025

Brave Movement Unveils Campaign Urging G20 Leaders to Invest in Child Protection

"3rd Richest Nation" campaign builds a fictional country with tourism, media, and an AI-generated President made from survivors' faces

Nov. 07, 2025

ACC Appoints Michael Moschella to Lead New AI-Powered Intelligence Division

ACC intelligence launches with new technologies to predict reactions and shape brand representation