Rockstar: Lado B

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Behind every concert, there’s a whole team pouring their energy into making the show a success. With this concept in mind, Rockstar, the energy drink that targets daily hard workers, is launching its new regional campaign, “Lado B” (“B-Side”), to spotlight those giving their all “behind the scenes.”

Credits

Advertising Agency:

Springtime

Executive Creative Director:

Santiago Luna Lupo

Executive Creative Director:

Pato Elfi

Managing Director:

Natalia Gamarra

Producer:

Pollo Bustos

Post productor:

Esteban Malvarez

Production Company:

Rebolucion

Director:

Ivan Vescovo, Lautaro Furiolo

DOP:

Leonardo Hermo

CEO:

Ezequiel Ortiz

Executive Producer:

Chino Fernandez, Mayra Tomassini

Producer:

Juan Pablo Castro

Postproduction Coordinator:

Lali Rodriguez, Anahi Ocampo

Editor:

Agostina Raffa

Postproduction Company:

M&M post

Sound:

Porta Estudio

Date:

November, 2024

More from Rockstar Energy

Rockstar: Rock It at Work 0.0

Latest News

Oct. 01, 2026

Uber Eats Turns Fans Rituals into the Heart of its new Campaign with LALIGA

Gerard Pique and Iker Casillas return as protagonists to react, with their usual rivalry, to the superstitions of fans from the competition's 20 clubs

Oct. 01, 2026

Sibling Rivalry Welcomes Director Gracie Koh

Gracie represents a new generation of socially-fluent director-creators moving seamlessly between culture and content