Samsung: LifeLIVE

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Australia

Sometimes barriers like distance keep people from being part of experiences that no one wants to miss. So we decided to help two people come together in a completely new way to let them share one of life’s most profound moments. Welcome to the world’s first live virtual reality birth using the Samsung Gear VR. #LifeLIVE

Credits

Advertising Agency:

Leo Burnett, Sydney, Australia

Chief Creative Officer:

Andy Dilallo

Worldwide Chief Creative Officer:

Mark Tutssel

Executive Creative Directors:

Vince Lagana, Grant Mcaloon

Creative Directors:

Sharon Edmondston, Misha McDonald

Art Director:

Vince Lagana

Copywriter:

Grant Mcaloon

Executive Producer:

Jeremy de Villiers

Client Services Director:

Amanda Quested

Business Director:

Laura Dowling

Production Company:

Rapid VR

Executive Producer:

Susannah DiLallo

Casting Director:

Toni Higginbotham Casting

VR Specialist:

Dan White

Focus Puller:

Eamon Dimmitt, Jeremy Donohoe

Data Wrangler:

Kareem Anti

Media:

Starcom

Account Director:

Jacqui Purcell

Digital Account Director:

Angelique Crusius

PR:

Edelman

Chief Operating Officer:

Matthew Gain

Technical Product Specialist:

Matthew Wu

Associate Director:

Carla Webb

Date:

March, 2015

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025