Samsung: Tiger In The City
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
In 2022, the Year of the Tiger, Samsung Electronics launched a striking out-of-home
campaign using a giant 3D billboard that grabbed a worldwide attention.
Credits
Advertising Agency:
Cheil, Seoul, South KoreaCreative Director:
Seongphil HwangArt Directors:
Suntaeck Kim, Taeyul KoCreative Strategist:
Junpyo KimCopywriter:
Sungwon WonProject Supervisor:
Euisun ChungAccount Director:
Choong Young WooAccount Executive:
Bruce Sung, Heejeong YunAccount Coordinator:
Eun Kyo Yang3D Animation Production Company:
AlmalocoVisual Director:
Hyo-Sang Lim3D Designer:
Chang-Bin KamManager:
Hyeon-Jin LeeFilm Production Company:
Junpasang ProductionExecutive Producer:
Kyounghyun KimSound Production Company:
Stone Sound WorksSound Designer:
Sunglae HongPrint Production Company:
Bounce CreativeDate:
February, 2022
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025