San Francisco Bay Coffee: One Small Sip for a Better Tomorrow

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Non-Alcoholic Drinks

A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from NY to SF. Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated campaign.

Credits

Advertising Agency:

Cutwater, USA

Founder and Chief Creative Officer:

Chuck McBride

Principal and President:

Christian Hughes

Creative Directors:

Amy Su, Teddy Miller

Head of Production & Executive Producer:

Doug Stivers

Senior Designer:

Patrick Nelson

Senior Copywriter:

Taylor Smith

Group Account Director:

Matt Allen

Account Director:

Brett Harris

Senior Project Manager:

Ana Elejalde

Strategy Lead:

Illana Bryant

Head of Media and Communications:

Lizzy Ryan

Associate Director:

Caitlin Delaney

Production Company:

Psyop

Executive Producer:

Andrew Linsk

Producer:

Tapy Noun

Production / Animation Studio:

WIZZ

Directors:

Remus & Kiki

Executive Producer:

Claire Madigan

Production Coordinator:

Anne Pulce

Concept Art:

Remus & Kiki

Storyboard:

Remus & Kiki

Character Design:

Remus & Kiki

Colorboard:

Turcin Soylu

Backgrounds:

Turcin Soylu, Ines Fragueiro

Layout Posing:

Angele Legras

Lead Animation:

Pierre Rutz

Animators:

Roman Guillanton, Renalya Mirande-Ney, Kaycee Nwakudu

Clean Up & Shadow References:

Remus & Kiki

Animation Clean up:

Pudoc

Conform:

Leonard Ferrer

2D FX:

Louis Quemeneur

Animation Interns:

Jean Courtois, Lazarine Biaud

Compositing:

Emilie Chouabe

Executive Creative Director:

Wilson Brown

Executive Producer:

Sue Lee

Creative Lead:

Josh Heath

Composer:

Bennett Eiferman, Dalton Harts

Composer/Audio Engineer:

Linton Smith II

Producer:

Charlie Blasberg

Production Coordinator:

Katie Hanse

Director of Marketing:

Jennifer Greenberg

Digital Marketing Manager:

Sarah Cress

Brand Manager:

Ingrid Barrientos

Associate Brand Manager:

Molly Fitzgerald

Date:

December, 2024

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