Sanpellegrino: Life is Juicier
Media Type:
TV
Brand
Agency
Country:
Industry:
Sanpellegrino Italian Sparkling Drinks has unveiled “Life is Juicier”, a new international campaign marking a strategic step in the brand’s evolution. With a presence in more than 15 markets, the initiative aims to consolidate its global positioning and strengthen its connection to the most authentic Italian lifestyle, celebrating the vitality and pleasure of everyday life.
Credits
Advertising Agency:
Ogilvy Spain, BarcelonaChief Creative Officer:
Roberto FaraExecutive Creative Director:
Noelia Fernandez, Tomas O'GormanCreative Director:
Jofre BanquellsArt Directors:
Josep Torrent, Boris PuyanaCopywriters:
Jonathan Taylo, Ricard JuanolaStrategy:
Paul Matheson, Matheus FunkeGlobal Managing Director:
Bethan WilliamsAccount Director:
Sara DescalzoAccount Supervisor:
Monica SensatAccount Executive:
Aida BranaProduction:
Premier Heure ParísCommunication:
Christian Martinez, Laura CuencaInfluence PR:
Andrea ValesDate:
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