SK-II: The Expiry Date
Media Type:
Film
Brand
Agency
Country:
Industry:
Three different women, from three different countries #changedestiny by tackling age-related pressure. In Asia, only 2 out of 10 women feel comfortable with the idea of getting older according to a new study by SK-II. The reasons are many – pressure from family and friends, society’s scrutiny or feeling the burden to marry before an artificially created deadline is up.
Credits
Advertising Agency:
Forsman & Bodenfors, SwedenDate:
June, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Toyota's RAV4 Crashes a Wedding in New Gulf States Toyota Campaign
The spot leans into the humor of a couple’s "just married" exit from their ceremony, using the wedding party's reactions to play up the attention
Jul. 08, 2026
Silenzio Launches La Roche-Posay's Global Minions Partnership
Silenzio accompanied the La Roche-Posay dermatological laboratory in the strategic and creative development of its very first global brand partnership