SK-II: The Expiry Date

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Health, Beauty

Three different women, from three different countries #changedestiny by tackling age-related pressure. In Asia, only 2 out of 10 women feel comfortable with the idea of getting older according to a new study by SK-II. The reasons are many – pressure from family and friends, society’s scrutiny or feeling the burden to marry before an artificially created deadline is up.

Credits

Advertising Agency:

Forsman & Bodenfors, Sweden

Date:

June, 2017