Smart Energy: 4 out of 5
Media Type:
TV
Brand
Agency
Country:
Industry:
Smart Energy GB has drafted in TV icon Ross Kemp to visit households across the country to find out how happy people are with their smart meter in a new campaign created by AMV BBDO.
Credits
Advertising Agency:
AMV BBDOCCO:
Nicholas Hulley, Nadja LossgottCreative Director:
Tim RileyCreative Team:
Ant Eagle, Matt King, Larry DyerAgency Planning Team:
David EdwardsAgency Account Team:
Tess Brisbane, Charlotte Oram, James BancroftAgency Production Team:
Zoe Robley, Liv FryerAgency Design Team:
Ian MillsMedia Agency:
T&PmProduction Company:
BlinkinkDirector:
Fred RowsonProduction Co. Producer:
Richard WilsonPost-production Company:
Black Kite StudiosSound studio:
No. 8Audio Post-Production:
No. 8Photographer:
Sam McElweeClient name:
Chris Taggart, Laura Trendall, Olivia Adams, Harvey Sandhu, Jess BurnsDate:
November, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth