Victoria: Six Back

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Mexico

Industry:

Alcoholic Drinks

In tribute to one of the country's most emblematic traditions, Cerveza Victoria presents “Six Back”, an initiative that brings back to life beer bottles that had reached the end of their life. In collaboration with GUT Mexico City, this project uses recycled bottles not only from Grupo Modelo brands such as Corona, Modelo Especial, Stella Artois and Barrilito, but also from different brands, giving them a new life, with the Victoria beer.

Credits

Advertising Agency:

GUT

Date:

November, 2024

Latest News

Dec. 06, 2024

Gerety Awards Toasts to the Winners in London

Past and present jury members, entrants, and London creatives gathered at Forsman & Bodenfors London to celebrate the UK winners with cocktails and a live Gerety Talk

Dec. 06, 2024

Mercedes-AMG PETRONAS F1 Team Bids an Emotional Farewell to Lewis Hamilton with a Global Campaign by AMV BBDO

This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch