Victoria: Six Back
Media Type:
TV
Brand
Agency
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In tribute to one of the country's most emblematic traditions, Cerveza Victoria presents “Six Back”, an initiative that brings back to life beer bottles that had reached the end of their life. In collaboration with GUT Mexico City, this project uses recycled bottles not only from Grupo Modelo brands such as Corona, Modelo Especial, Stella Artois and Barrilito, but also from different brands, giving them a new life, with the Victoria beer.
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GUTDate:
November, 2024
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