Smart Energy: Gadget


Media Type:





Today sees the launch of the latest campaign from Smart Energy GB. Created by AMV BBDO, the integrated campaign shows how a smart meter can help the British public to better manage their household budgets and save energy - which, with the current energy crisis, has never been more important. Transporting physicist Albert Einstein from the 1950s to modern day Britain, the follow-up work sees that while he is still getting to grips with some aspects of modern life, the scientist is passionate about helping people to make smart energy choices. Launched in 2021, the brand platform “Join the Energy Revolution” has proven to be the most effective and efficient in the brand’s history, accounting for nearly half of all smart meter installations since that time.


Advertising Agency:

AMV BBDO, London, UK


October, 2022

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