Snickers: Play Like Pele
Media Type:
TV
Brand
Agency
Country:
Industry:
Pele walks out on to the pitch, the seemingly empty stadium goes wild. Decked out in Snickers branding, the 20,000 stadium seats transform into a flipbook designed by famous sports illustrator Paul Trevillion, who masterminds the flowing illustrations from his seat in the stands. Vibrant drawings of the young Pelé are revealed across the stadium whilst the real Pelé watches in admiration from the pitch.
Credits
Advetising Agency:
Irish International, Dublin, IrelandProducer:
Noel ByrneCreatives:
Colm O'Gaora, Andy ClareProduction Company:
Piranha BarProducer:
Doireann de Buitlear, Patrick DuguidDOP:
Tim GreenDirector:
Gavin KellyDate:
April, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour