SOLO: Love Your Car

9.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Israel

Industry:

Automotive

Taking care of your car is a burden that you carry with you everywhere you go. That’s the concept of the first-ever Solo – Love your car campaign, created by Citymedia agency. Solo is a new brand, the first of its kind in Israel, that leads a new era of car services. From now on, you no longer need to spend your time going to the Auto repair shop or worrying about your vehicle's ongoing maintenance. Instead – just like food or banking services – you can conveniently do it all online, custom-made for you. Solo offers car maintenance and repair services, and an online shop with hundreds of thousands of car accessories, all at discount prices and without leaving the comfort of your house. A Solo representative will jump over and drive your car to all necessary treatments.

Credits

Advertising Agency:

Citymedia, Tel-Aviv, Israel

Creative Director:

Lior Sasson

Senior Copywriter:

Yoram Ben Zion

Copywriters:

Dor Aharonovich, Daniel Katz, Inbal Shwartzman

Senior Art Director:

Daniel Piatkies

Studio Manager:

Eran Blumstein

Agency CEO:

Daniel Winer

Head Of Business Leadership:

Natalie Doten

Senior Account Manager:

Adi Peled

Account Manager:

Maya Segal

Director:

Omri Dekel Kadosh

Production House:

Og Group

Executive Producer:

Gilad Shnider

Date:

May, 2022