SP Invisivel: I Knew You Existed, Part II

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Public Interest, NGO

The unhoused population in Brazil grew 38% between 2019 and 2022, when it reached an estimated total of 281,472 people. In the city of São Paulo alone, the biggest financial center in Latin America, there are over 50.000 people living on the streets. In an attempt to do something about this scenario, SP Invisível, an NGO dedicated to promoting social inclusion and raising awareness about the importance of recognizing those who tend to be invisible in society’s eyes, teamed up with Felipe Morozini, a photographer and one of the country’s leading urban artists, to develop the initiative "I Knew You Existed (Part 2)."

Credits

Advertising Agency:

Almap BBDO, Brazil

President and CEO:

Filipe Bartholomeu

CCOs:

Luiz Sanches

COO:

Fernanda Tedde, Pernil

Executive Creative Directors:

Fernando Duarte, Henrique Del Lama

Creatives:

Hiroito Takahashi, Vinícius Pegoraro

Art Buyers:

Tereza Setti, Stephanie Biekarck

DP:

Mariana Valverde

Audiovisual Production:

Diego Villas Boas, Bruna Rocha

Liaisons:

Marcelo Porto, Marcella Neves, Michael “Mitch” Batista

Production:

Zepp

Direction:

Player 2

DP:

João Frohlich

Executive Producer:

Dudu Venturi

Production Director:

Thiago Venturi

Producer:

Jeff Médici

Prod. Asst.:

Renan Lucri, Rafael Santos

Extr. Prod.:

Laura Capuano

1st Asst Camera:

Roger Fernandes

2nd Asst Camera:

Bruno Chops

Logger:

Bruno Claudino

Gaffer:

Serginho Bronzo

Best Girl:

Tereza de Souza

Drone:

Laurent Refalo

Post:

Safari Post

Post Coordinators:

Caetano Drumond, Bruno Malaco

Editing and Color Grading:

Caetano Drumond

Motion Graphics:

Frede Bernardes

Comp/Cleaning:

Zenner Henriques, Henrique Rabello

Audio Production:

Jamute

Executive Sound Production:

James Feeler

Musical Producers:

James Feeler, Henrique Bone

Sound Engineers:

Fernanda Galetti, Otávio Bertolo, Rafael Laurenti

Liaisons:

Erika Santana, Kiki Eisenbraun, Hingrit Nitsche

Coordinators:

Julianna Zuppo, Letícia Nunes

Projections:

Projetemos

Executive Producer:

Felipe Spencer

Producers:

Gisele Tressi, Raquel Diógenes

Liaison:

Mozart Santos

Influence and Content Curatorship:

SUBA

Liaison:

Estêvão Delgado

Production:

Nathalia Rebouças

Photography:

Felipe Morozini

SP INVISÍVEL Approval:

André Soler, Ana Carolina Ceribelli

Technical Assistance/Social Assistant for SP INVISÍVEL:

Gisleide Teixeira

Date:

April, 2023

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