Sue Ryder: Death Deserves Better, Sunita

9.0

Media Type:

TV TV

Brand

brand

Agency

agency
The palliative care and bereavement charity Sue Ryder and independent creative agency Impero have launched a deeply moving campaign, Back For A Moment, to introduce a powerful new brand platform, "Death Deserves Better". The campaign takes an unflinching look at how society handles death and grief, seeking to inspire a cultural shift in the way we talk about life’s most inevitable event.

Credits

Advertising Agency:

Impero, UK

Campaign Creative:

Elliott Starr, Alastair Mills

Brand Platform:

Josh Mansell, Alec Carluen

ECD:

Alastair Mills

Chief Strategy Officer:

Chris Tyas

Senior Strategist:

Hattie Thompson

Managing Director:

Emily Winterbourne

Senior Account Director:

Ginny Wilson

Senior Account Manager:

Issy Cusack

Head of Project Management:

Shaye Laree

Design Director:

Catalin Margarit

Designers:

Precious Salazar, Paolo Ciccarelli, Charlie Dyckhoff

Director:

Tubby Brother

Directors Representation:

Bec Carew/ Thirteen Creative

Producer:

Rosie Litterick

Editor:

Ed Bailey

Sound Design:

Fred Pearson

Grade:

Dani Rotaru/ Time Based Arts

Composer:

The Martin Brothers

Production Manager:

Brooklyn Adebowale

Focus Puller:

Mitch Collins

Camera Assistant:

Henry Vinten

DIT:

Rob Gilmour

Gaffer:

Andrew Howe

Sound Recordist:

Love Hobbs

Stills Photographer:

Sam Ford

Casting:

Shakyra Dowling

Voiceover Casting:

Collins Casting

Voiceover Artist:

Gail Kemp

Voiceover Recording Studio:

Spool

Camera Equipment:

One Stop Films

Lighting Equipment:

GripVan

Additional Equipment:

ProLighting

Date:

January, 2025

Latest News

Oct. 02, 2026

Editorial Company Papercut Announces its "Official" Debut

Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.

Oct. 02, 2026

Crufts Appoints Tommy to Create new Campaign Platform for 2027

New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience